
Growth Consultant for Software Companies
Turn What Your Top Performers Do Into What Everyone Does
I work with growing companies where results depend too much on a few people and need to become repeatable.My job is to make what already works clear, practiced, and repeatable.
Former PE-backed CRO, startup VP of Sales, and public company rep. Independent consultant since 2022.
What It’s Like To Work With Me
Mike Lewis – CRO Medrio“Sam balances big-picture strategy with execution. He aligns teams, drives engagement, and delivers real business impact.
Chris Severn – Co-founder and CEO Turquoise Health“Sam has exceeded my expectations in his support for Turquoise… He’s established a sales certification process and brought a helpful perspective on deal strategy… It’s also no coincidence Sam’s work coincided with the best year in our company’s history.”
Patrick Lanier – President Healthcare Management Academy“I watched Sam grow from a researcher into a top performer and leader… He helped scale one of our fastest product launches from <$5M to >$80M ARR… Later, he became a go-to for big initiatives. Trusted to execute and lead autonomously.”
Parminder Jassal - Founder and CEO Unmudl“Sam is more than a consultant… practical, disciplined, and a total realist when it comes to sales.
You made it this far.
A small team built something people actually want—with limited budget, limited sleep, and more personal risk than anyone saw from the outside.That progress deserves to be honored.
Now comes the part where scale gets hard.