Sales Consultant · B2B Software

Sam Dvorchik

I get brought in when a B2B software team is ready to operate at the next level. The work usually centers on the fundamentals: sharper positioning, more consistent discovery, tighter late-stage execution, and managers who coach and inspect with intention.

I've been a rep, a VP of Sales, and a CRO at a company that went public. I've seen most of the problems before. The best solutions are usually the simplest.

Independent since 2022.

What clients say

"Sam has exceeded my expectations in his support for Turquoise. He established a sales certification process, brought a helpful perspective on deal strategy, and it's no coincidence his work coincided with the best year in our company's history."

Chris Severn — Co-founder & CEO, Turquoise Health

"Sam balances big-picture strategy with execution — he identifies the opportunity, aligns the team, and drives the kind of engagement that leads to real business impact."

Mike Lewis — CRO, Medrio

Writing

I write short essays about doing the basics well.

Process diagram
My Friend's Boring, Repeatable Path to President's Club Every Year
Quality × Quantity × Time = Results
 Sign-off grade
Why I Flunked My First Sign-Off — And Why Every Team Needs One
Roleplay is practice. Sign-offs are pressure.
 Candle and laptop illustration
The Simplest Way to Use Call Recording for Coaching
How AI finally made my favorite leadership principle scalable
All posts on Substack →

Typical Work

CRO Extender
There’s the company you’re running today and the one you’re trying to build. Your revenue leader is usually too busy keeping the first one going to spend real time on the second. I work alongside you on that — setting simple standards around what already works and building the habit of reinforcing them consistently.
Manager Coaching
Most managers were great reps. Nobody teaches them how to lead — when to build the plan and when to just go. We call it knowing when to be Indiana Jones and when to be Danny Ocean.
Sales Positioning Sprint
Your deck is too long, written in your jargon, and about your product. Nobody uses it. We fix that in a sprint.
Workshops
The type of half-day sessions I wish I’d had.

Sales Fundamentals for Subject Matter Experts
Building a Business Case CFOs Will Actually Believe
The Armageddon Problem (yes, the movie — Affleck was wrong).

Get in touch.

Email me or find me on LinkedIn. If you want to know how I think first, start with the writing.

[email protected] LinkedIn →